Are all your processes frictionless?
I'm not a huge fan of buzzwords, but I love the word "frictionless" as it applies to data management.
Frictionless is a fancy word for making a process as effortless as possible. Or as I like to say, with a minimal number of hoops to jump through.
When I work with my clients on business processes, I'm always looking for ways to eliminate steps. I will ask: "What are we trying to achieve? And what is the minimum data required (MDR) to achieve that?"
Amazon's "Buy Now" button is a great example of this. With "Buy Now" I choose a product, I click "Buy Now" and Amazon defaults in my shipping address and payment information. (I can still change these if I like.) This is frictionless buying.
So take a hard look at all of your processes and ask yourself: "Are these as frictionless as we can make them?"
![]()
Wes's Wednesday Wisdom Archives
"Experience is unobservable to everyone except the person who it happens to."
In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except […]
Know Your Audience Before You Speak
This one may seem obvious, but when you’re speaking to anyone, whether it’s one person, […]
"Behavior is a function of the person in their environment."
Lewin’s equation says “behavior is a function of the person in their environment.” (He was […]
Signal-to-noise ratio
Signal-to-noise ratio Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how […]
Consultants bring perspective
Consultants bring perspective At a recent speaking engagement, I was asked what I think is […]
Garbage in, gospel out
Garbage in, gospel out We’ve all heard the phrase “Garbage in, garbage out.” If the […]
Dramatic change does not happen overnight
Dramatic change does not happen overnight Like most things in life, dramatic change does not […]
Implementation Intention
Implementation Intention Editor’s note: I have a new email newsletter, sent weekly, called Wes’s Wednesday […]
